SITA is the world's leading specialist in air transport communication and IT solutions which delivers and manages business solutions for airline, airport, GDS, government and other customers over the world's most extensive network, which forms the communications backbone of the global air transport industry.

Created and owned by the air transport community, SITA is the community's dedicated partner for information and communications technology. As a team of industry experts, SITA's know-how is based on working with customers across the global air transport community. Almost every airline and airport in the world does business with SITA.

SITA innovates collaboratively with the air transport industry, and the industry itself drives the company's portfolio and strategic direction. Our portfolio includes:

• Managed global communications, infrastructure and outsourcing services
• Services for airline commercial management, passenger operations, flight operations, aircraft operations, air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more

SITA's technology partner in the Middle East is XIRTEL.  Through a strategic agreement XIRTEL will be providing SITA with localized and multi-language call center capability to address the need of it's member airlines.  XIRTEL will run its Call Center allowing the option of regional languages as a means of communication for those passengers who feel more comfortable managing their travel plans in their native language.